Creative Brief for Corporate Identity Design
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This questionnaire is designed to help us better understand your wishes and needs. To develop a consistent and effective corporate design for your brand, please answer the following questions as clearly and in as much detail as possible.
Your responses will serve as the foundation for the concept and creation of your corporate identity. Of course, all information you provide will be treated with the utmost confidentiality.
Brand Identity Guidelines
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Please select at least one option or describe your own idea.
Corporate Design Components
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Brand Guidelines: Key Sections
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It’s important to understand the difference between a corporate design and a brand book.
Corporate design refers to the visual system — a combination of graphic and typographic elements that form the foundation for all business and marketing materials.
A brand book, on the other hand, is a guideline that explains how to use the corporate design correctly. It serves as a reference for everyone involved in communicating the brand.
I’ll be happy to create a custom brand book for your business.
A brand book can include the following sections:
Company Mission and Philosophy, Brand Values, Key Brand Attributes
Logo Usage Guidelines, Corporate Color Palette, Typography
Creating and Using Presentation Elements:
Title slide, text slide, image slide, chart slide, table slide, etc.
Logo Usage Guidelines, Brand Color Palette, Typography
Creating and Using Presentation Elements:
title slide, text slide, image slide, chart slide, table slide, etc.
Examples of Promotional Materials:
press insert, informational advertisement, poster design, flyer, brochure, booklet, catalog, etc.
Sample Promotional Materials:
press ad, informational display, poster mockup, flyer, brochure, booklet, catalog, etc.